[Company Name] Buyer Persona
Personal Information:
Name:
Age:
Gender:
Occupation:
Location:
Marital Status:
Demographics:
Education Level:
Income Level:
Family Size:
Ethnicity:
Psychographics:
Interests/Hobbies:
Values/Beliefs:
Lifestyle:
Personality Traits:
Goals and Motivations:
Primary Goal:
Secondary Goal:
Motivations:
Challenges/Obstacles:
Behaviour:
Buying Behaviours:
Preferred Communication Channels:
Media Consumption Habits:
Influences/Opinions:
Pain Points:
Primary Pain Point:
Secondary Pain Point:
Frustrations/Challenges:
Unmet Needs:
Decision-Making Process:
Problem Recognition:
Information Search:
Evaluation of Alternatives:
Purchase Decision:
Post-Purchase Evaluation:
Key Messages:
Unique Selling Proposition (USP):
Key Benefits/Value Proposition:
Emotional Triggers:
Marketing Approach:
Marketing Channels:
Content Preferences:
Tone and Messaging:
Call-to-Action:
Additional Notes:
Remember to fill in this template with specific details and insights gained from research, interviews, and data analysis. Customizing this template according to your target audience will help you create more targeted marketing strategies and deliver a personalized buyer experience.
